Someone Please Explain This to Me

Last night, as I was innocently perusing my newstand-rate "Real Simple", I was assaulted by this ad:

My jaw quite literally dropped open. I like Maidenform. I buy their bras. But I don't understand this ad at all.

What dream exactly came true? That someone let this thin blonde hold their baby? That if you sit in your undies for long enough you'll become both inexplicably attractive and fertile all at once?

Those breast are clearly just for show. No function has ever been derived thereof. And she is so obviously not the mother of that child that the whole ad is wasted!

Wouldn't Maidenform have had a stronger, more appealing ad if they featured a real live mother with some stretchmartks and utilitarian boobs holding her infant? Wouldn't that speak to their audience in a more authentic, less objectifyingly scary way?

Or perhaps I'm being short-sighted: Maybe this is an adoptive mom who likes to sit in her undies with her infant in her lap... an adoptive mom who somehow escaped the dark undereye circles brought on by homestudies and paperwork jungles. Yea. Maybe that's the dream that came true.

Boo on you, Maidenform. Boo.