Julia Kennedy Jayes

MaxAvenue: LOCALE magazine

MaxAvenue offers a "total business solution" to its member real estate agents.  An essential part of that solution is an array of support materials that keep the agents' clients engaged, building a strong, ongoing relationship - instead of a one-time transaction approach.

Working with MaxAvenue and art director Nikki Weiland of Mediaville, we developed LOCALE, a monthly digital magazine for homeowners that covers lifestyle, travel, and real estate topics.  Member agents provide LOCALE to their clients as one of several resources that add value to their lives and help them get the most from the home owner experience. 

With a national scope and an emphasis on quality content and upscale aesthetics, the magazine appeals to a broad range of home owners.  The digital format allows convenient distribution, conserves resources, and meets today's audience where they spend most of their time: online.

LOCALE, September 2009

                
 

LOCALE, October 2009

                

Mangum Builders, Extravagant Green

Developed in conjunction with Blueshoe Marketing and Nikki Weiland.

Mangum Builders designs luxury homes for clients who are committed to a sustainable lifestyle.  They needed messaging that spoke to the buyer's love of "green" building and expressed a superior knowledge of the technologies and science behind sustainable building and lifestyles - all while maintaining focus on a magnificent luxury home product that did not sacrifice elegance, comfort, or design.  "Extravagant green."

We developed a "capsule" style approach to their messaging, creating distinct pieces of messaging that could be used in various marketing pieces, without losing the overall tone.  The first use was in a stunning photo brochure, and then the pieces were reorganized for Mangum's Web site.

"Mangum Builders believes that the word custom actually stands for something.  It means building your dream home, not ours.  It means finding the ideal architect and interior designer for your style and your needs.  It means creating livable spaces that incorporate green principles seamlessly into your world.  It means building your home on your perfect site.

Mangum Builders has cultivated enduring, reliable relationships with top subcontractors in every  imaginable field and specialty to make sure that no request is off limits to our clients."

"From the most intricately detailed and rich baroque to the razor edge of contemporary; you’ll find no big box, cookie -cutter homes with Mangum Builders."

"Mangum clients are captains of industry. They are sophisticated, knowledgeable, and savvy. They recognize Greg’s inherent business sense and appreciate the follow -through that comes with a Mangum-built home."

Balcones Resources - Austin Business Journal Ad

Developed in conjunction with Blueshoe Marketing and Nikki Weiland.

Balcones Resources is a complex company with multiple divisions all aimed at improving our world through innovative recycling technologies.  This ad ran in the Austin Business Journal's "green" issue, and helped distinguish the recycling division of the new Balcones Resources brand.

"You don’t have to be a radical to do radical things.

No sound business decision is made without considering the bottom line. But what if you had an option that saved you money and benefited the environment? With Balcones Recycling, a division of Balcones Resources, minimizing your company’s environmental impact doesn’t mean minimizing your profits.

Contact Balcones Recycling today to learn how your company can be profitably green.

• Waste solutions built around your company

• Anything That Tears™ program recycles multiple materials

• Reduced overhead for waste removal

• Highly competitive pricing

• Minimized negative environmental impact

• Real-world financial analysis and environmental impact reports

• Superior customer service and recycling expertise"